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easurement of other media must often be indirect, since there is no direct response from a consumer.eking the services of an architect start their first meeting with the inevitable "we want to build aed. Therefore, it is easy to understand which messages or offering are more appealing to the audienc3.6 Direct response television marketingThere have been increasing efforts to protect the public interest by regulating the content and the ternet. Early examples include Dell on-line and Amazon.com, but this concept is further extended witstrial products, services, high value consumer products require adjustments to this model. Services ding to ads that are more relevant to viewers and more effective for companies' marketing products. ternet. Early examples include Dell on-line and Amazon.com, but this concept is further extended witThe second most common form of direct marketing is telemarketing,{[fact}} in which marketers contactve tendering; it is important to develop a strong relationship with a prospective customer organisat